This is a small campaign by Fami, aimed at boosting sales through a limited-edition gift box for Lunar New Year 2025. The brand ambassador is LUNAS, also known as the "Chị Đẹp" group.
The overall visual direction of the campaign features bright, festive colors, with decorative elements such as peach and apricot blossoms. The main visual element is a red ribbon, inspired by gift wrapping, symbolizing how Fami delivers a nutritious New Year present—wishing everyone a healthy and beautiful year ahead.
The campaign’s tagline is:
“Just soy, yet 100% goodness – For a healthy, beautiful year.”